Legal News Service
Legal News Service
We are pleased to have established a legal news service for our law practice customers.
What are the benefits?
There are really five main benefits
- Client retention
- Increased existing client work
- Prospect engagement
- Client database integrity
- Website optimisation
The main considerations
In designing the service we were conscious of a few important things:
- Many law practices complained that they did not have time to organise and operate such a service themselves;
- Some only thought about producing a hard copy version which would sit at Reception – and occasionally be sent to clients in the mail;
- There was a perception that newsletters created by third parties lacked customisation. While they may be branded to the practice, they were not tuned in to the particular customer base and its needs.
How it works
We, or experienced authors commissioned by us, author articles relating to newsworthy events, legislative change, and cases.
The articles are written as clearly as possible to minimise legal jargon and make them comprehensible to the target audience. While informational, we ensure there are calls to action where appropriate.
Once compiled, we send these to our law practice customers 4 times annually, allowing time for them to review, vet and suggest any changes they may want to make. They may also want to include their own articles or even items of relevance just to the practice (e.g. recent staff additions).
Distributing the Articles
Full service and reporting
This involves us organising the quarterly despatch of the content via email using Mail Chimp to the law practice client database as supplied to us (in advance). We set up (and maintain) the email template fully configured and branded to the law practice’s requirements.
The outgoing email contains the articles without the need to have to open or download a separate pdf. We then report back to the law practice metrics including;
- Open rate of emails;
- Click rate of links in the emails;
- bounced email addresses; and
- clients who opt to unsubscribe.
The process is repeated for each quarterly release.
For Law 2 Web customers running a website with us we also set up the articles on the website fully tagged for practice area (e.g. Property, Commercial, Company, Trusts, Succession). These have leaders and of course can be linked from other platforms (e.g. Facebook, Twitter, LinkedIn). This is the website optimisation aspect.
We chose Mail Chimp because it is an industry standard with extremely robust security levels. We respect the concerns our law practice customers may have in providing their client databases to us and we have tight controls to ensure they are used only for the purposes of distribution of the articles and immediately then deleted from our systems.
The following diagram shows how the system works. BESTLAW is the law practice here.
Print ready pdf and/or Word version only
For practices not wanting to utilise the full service we can provide these on request.
Pricing (add gst)
|Item||Service||Standard price per annum||Quarterly payment|
|1||Full email and reporting||$1,500||$375|
|2||Full email and reporting for Law 2 Web hosted website||$1,200||$300|
|3||Print ready pdf only (plus Letterhead formatting)||$395||n/a|
|4||Word formatted version only (plus Letterhead formatting)||$495||n/a|
|5||Letterhead formatting (annual cost)||$195||n/a|
The next step
Contact us today
Contact us to day to get the News service established for your practice and/or answer any questions you may have